Three sets of pizza boxes serve to make reference to marketing and drug networks.
For “Social Responsibility” del Paso embarked on a series of email exchanges with Pizza Hut in an attempt to propose starting a campaign regarding education and prevention as part of the company’s social responsibility towards drug use. Del Paso oughts to tackle this dilemma through art and design to create awareness, or so he tells the Pizza Hut representatives. Being the family-friendly company that they are, Pizza Hut politely rejected the idea.
“Most Wanted” is a set of typographical constructions based on portraits of the “most wanted”. “Home Delivery” is a set of various brands of pizzas altered by del Paso.
Pizza Hut, or any other pizza company for what it’s worth, plays a fundamental role in combining del Paso’s drug-related designs with pizza boxes, the later ones playing the part of a shipping element. Del Paso’s true intention was to play with the metaphor of the pizza box as an element of transaction and consumption and uses it to comment on drug trafficking in Central America.
